The Power of Social Media Video, Geelong

Interesting words from http://www.thezenagency.com/blog/why-video-should-be-a-part-of-your-digital-strategy/ who provide some further evidence as to the power of social media video:

“Did you know that 4 billion hours’ worth of video is watched each month on YouTube? This is just one of the reasons why businesses cant ignore video and should always consider this as part of their online strategy.

According to a study conducted by Google and Compete earlier this year, 4 in 10 clothes shoppers in the U.S. visited a store or a retailer website after watching a product video on the web, with customer-generated testimonials and reviews the largest percentage of those being viewed.

However, these aren’t the only ways video can be used; un-boxing, Q & A’s and How To’s are some of the other ways online customers can interact with the products they are interested in, before purchasing.

The format isn’t just for online retailers; if done correctly, it can work for any business, particularly if you are looking to engage audiences, increase brand awareness, promote products or drive traffic to your website.

In addition, it can also have a positive impact on your search rankings; Google loves rich media so you are sure to increase the traffic and authority of your website by using it. For example, if you have a video hosted on YouTube embedded on your website receiving millions of hits, shares and people linking to it, the authority its generating will be passed through to your website.

Below are few simple steps that Zen advises you always follow when optimising video for SEO purposes.

• Have keywords that you want to rank for; you should also include your brand name
• Add a detailed description to the video, including keywords and links to your website
• Add relevant tags to the video, such as keywords, your product, services or brand name
• Add a video sitemap to your website, this allows Google to easily find your videos
• Add transcriptions to your videos”

Preaching to t here ahe converted The Tribe…how about you?!

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