Explainer Video, GeelongApril 23, 2019
The term ‘explainer video’ is a relatively new one and basically means a short video that explains a product, service, process or otherwise communicates a message. Usually, but not always, animated, the term ‘explainer video’ is essentially a new name for a long-standing ,product. In the past referred to as an ‘ad’ or corporate video.
The Tribe has been producing video in all shapes and sizes since 1993, including our fair share of explainer videos. An important aspect of the explainer video is to land the feel of the client’s business within the video. Many modern-day explainer videos are animated and most have the same look and feel. Often, there is a heavy sales tone or push; they’re very fast-paced and to be honest, many look the same.
At The Tribe we spend time getting to know the client so that the video product we produce accurately represents the style and feel of the client. In most cases, this means the incorporation of the client’s logo, and while animation quite often features, live video is usually the most effective way to communicate the appropriate style and feel.
Obviously, the desired outcomes and purpose of the video are key, which is why we also pay particular attention to the needs as defined by the client. At The Tribe we are very conscious that one-size does not fit all, and the last thing that you will find in our business is a standard animation package that we attempt to modify slightly for each client. We take the time to get to know you and your needs, and provide you with the best solution for your situation.
So if you’re in need of an explainer video in Geelong, get in touch with us and have a chat to see what solutions we can provide for your situation. We’ll look forward to speaking with you.