Strategic Communications Video, Warrnambool

July 9, 2020

A key to successful strategic communications is to ensure you are on the front foot leading the narrative and anticipating with transparent and open media communications is key. In the modern media world time is of the essence, sadly many journalists are heavy on deadlines and quantity requirements and low on the time required to do a thorough and professional job. The perception is often that the resulting reporting can be inaccurate, biased, and damaging. Finding information when you are under the pump can be difficult, the result can be hasty conclusions.

To counter inaccurate and damaging reporting, strategic communications is required. The strategy should attempt to anticipate any negative aspects of the narrative and should endeavour to supply answers and transparent information as to why the situation may appear negative. The information should provide transparency on what solutions are in place and what future expectations are. By anticipating this information, we are helping the journalist to do their job. We are presenting a narrative that will hopefully assist them with their task. The communication should not only focus on those items we may anticipate to be perceived in a negative light but also on the various positive aspects of the situation. Once we have completed the suite of information that we desire to communicate we should then prepare it and present it in easily accessible forms and styles. In the modern age, video is an important piece of this puzzle and at the Tribe we have worked with many clients to prepare strategic video communication packages for a range of purposes with a number of examples of clients requiring these services on very short timelines with quick turnaround needs. In an ideal world however, the needs for these communications are anticipated and well prepared. They are published in unison with the video components, press releases, website blogs, and other forms all being published and made available to both media and the public.

At the Tribe we specialise in Video Production and have done over many many years and so we are able to provide a wide range of expertise to assist as required. If you are looking for a complementary Video Production team to work in with your PR, executive, and strategic communications, contact us to discuss our services and how we may be able to assist. We look forward to hearing from you.