Why Use You Tube Videos, GeelongSeptember 6, 2016
One of our favourite businesses in Geelong is Goop Digital. Goop Digital make websites. But they do a bit more than just making websites. They are SEO experts.
Put simply, SEO (or Search Engine Optimisation) is creating content so Google shines a spotlight on you, making you one of the first things your customers see in their search results.
What this means is – when you purchase a Goop website for your business, you’re not only getting a well built website, you’re getting peace of mind and the expertise of intimately knowing what Google requires from your website to consistently rank well.
So why do we need to rank well?
Because your customers will be searching for you online, and many of them have already made the decision that they will want to purchase the products or services offered by your business. They just haven’t decided who they’re going to purchase it from yet.
By ensuring that your website ranks well, you will most likely be one of the first businesses the purchaser see’s and engages with, and here’s where you will reap the benefits – when they decide they want you! Ka-ching!
That’s great for you and your business!
So what’s all this got to do with You Tube, yo?! Well, here it is – Google owns You Tube! And You tube is one of the indicators that Google uses to determine whether you’re an expert in your field, and whether or not they should send potential customers your way.
Including regular video on You Tube, associated with your website, greatly increases its search-ability. Your You Tube video is SEO content.
But that’s enough rambling from us, have a look at this video and see what Karl Morris, the Managing Director of Goop, has to say about using video in conjunction with your website.
Once you’ve had a watch, if you’d like to talk to us about helping you to include regular video on your website, we’d love to hear from you.