Strategic Corporate Video Production Services, GeelongAugust 25, 2016
The world of corporate video production services has many layers.
There’s the Technical Layer –
The ability to use cameras, microphones and lighting equipment. And that’s just the beginning of the myriad of other technical aspects involved in corporate video production. There’s a lot more to it than just switching everything on and hitting record. It takes years of training and practice to know how to set up a shot, achieve the correct lighting and have crisp clear sound to get that shot. And then combine this all with an edit suit, or a live switch.
Then there are the Creative Layers –
Being able to use all the equipment is fantastic, and knowing all the technical jargon is impressive. But to combine all this and do it in a way that shows creative flair, which compliments the current branding and requirements of the client, is something else again. Unfortunately, sometimes you can receive one of these layers, but not the other.
While some businesses can offer you exceptional technical skills, they may lack creative flair. And those who are unbelievably creative and talented, may let you down on the technical front. This can include meeting deadlines, right down to not having the ability to run the technical aspects of the equipment well enough to fulfil their creative desires.
We pride ourselves on having a good balance between the two. And we believe there is another layer that is often forgotten by many of our competitors.
And that is the Strategic Layer.
When you use video, particularity in the modern world of google searching and social media interaction, the video should be built in a way to fit into a digital strategy, to maximise the amount of benefit or return you get on your investment.
Established in 1993 and now all grown up, The Tribe has been around the block a few times. We understand the technical requirements, but also recognise the necessity, and know how to have fun with the creative components.
We excel at engaging with our clients on a strategic level to ensure that the video product they purchase from us and the corporate video production services we offer, achieve their strategic goals.
So if you’re in need of a company that can provide all these layers, get in touch with us! We’ve got the know-how!