Video Production, Warrnambool

May 22, 2018

Established in 1993, The Tribe is a video production company with a wealth of experience. While traditionally our core focus was video production for broadcasting on television, our focus has changed with the times and is now firmly on the internet.

Our video production expertise is extensive, and our services range from multi camera live switched video production, right down to single camera documentary style videos. We are experts in video production. We don’t make websites, and we are not graphic artists with a DSLR camera. Video production is what we specialise in, and have done for over 25 years. We know what we are doing, and we deliver professional product on time and on budget.

Now while video production equipment has modernised, essentially our techniques and methods have remained consistent. The biggest revolution is how audiences view video production work. Traditionally the biggest audiences have come from television. For many, many years TV was the place to advertise your business or service in Warrnambool. But that wave has broken! The internet is now the place to be.

While the road to fast internet speeds had been bumpy, we are certainly on the road, and the service will only continue to improve. As the improvement continues, the use will continue to grow. Australia has seen expediential growth in internet use since its inception. Google is now the leading tool in purchasing decisions.

Additionally, more people now watch video online than they do on television (which still comes as a surprise to many television devotees). But the stats are there for all to see, so when people come and talk to us about producing videos in Warrnambool, we start with some key questions such as:

  • Why are we making the video?
  • Who are we wanting to see the video?
  • What actions are we wanting people to take from watching the video?

The majority of the time the conclusion is the best value for money spend in comes from placing your video online rather than on TV.

TV is expensive. Once your video has completed its run, its gone.

Online video is significantly more affordable – and has unlimited run.

You also need to understand that TV is branding advertising – whereas online advertising is an engaging medium, where most customers are ready to make a purchase, therefore, providing a much better long-term return or your investment.


At The Tribe we are experts in video production in Warrnambool. If you are considering producing video, we can provide you with guidance on the best path for you.

We look forward to speaking with you.