January 29, 2020
With the downturn in manufacturing in Australia, it’s been pleasing to have been involved with a Colac Manufacturer video production and social media project and the documentation of some new product developments over the last 18 months. Our role is to video document the processes of creating the new product, producing marketing and digital content...
Read more
January 22, 2020
The Tribe is a video production company based in North Geelong that specialises in all facets of video production. Established in 1993, working mainly within the Television and Film sectors of the industry, our experience is extensive. In a fast-moving industry, the video production game is always on the move and subject to change. Not...
Read more
September 24, 2019
The work being done by government to negotiate various free trade agreements (FTA’s) offers some worthy incentives for Australian businesses. Tariff reductions, or removal, can greatly increase Australian business competitiveness in foreign markets. There is a host of assistance available via Austrade and other government arms associated with FTA’s. Their recommendations include a host of suggestions...
Read more
September 12, 2019
Strategic planning and execution can be tricky, and the practice of assessing data and long term planning complex. The development of a suitable plan, and then the execution of that plan requires big-picture perspective and discipline. From a small business point of view this type of strategic planning and execution is often left to the...
Read more
July 30, 2019
Providing a straight answer to the question of ‘what will a video cost?’ can be tricky. I often liken it to asking, ‘what will a new kitchen for my house will cost?’ Now, I know I can go down to Bunnings in Warrnambool and get a kitchen for $3,000 and install it myself. Perhaps ending...
Read more
July 16, 2019
If you’re a Colac business looking to use YouTube video to promote your goods or services, chances are you’re on the right track! There’s a lot of good reasons for using YouTube video. YouTube video is excellent search engine optimisation content. Video is an excellent way to show people what you do, rather than just...
Read more
July 2, 2019
The world of digital advice can be complicated and confusing! As the internet has positioned itself to seemingly dominate the world, the onslaught of digital advice seems to come from all corners, often baffling us with what seems to be high-tech geek speak! After 30 years in the media game & working all over the...
Read more
June 18, 2019
Video is a very powerful tool, ever since the advent of television the power of video has been evident, and sat as the king of marketing tools. Even today, the average person has trouble taking their eyes off the screen when video is playing nearby. Take a look the next time you’re in a pub...
Read more
June 4, 2019
In our game, we often hear the words ‘you’re only as good as your last gig’! Which flippantly refers to the thought of many in the industry, particularly in the freelance world, who believe that how they are perceived is based mainly on their last job! It means they need to take pride in everything...
Read more
May 21, 2019
I was sitting with the wife the other night thinking about what we might do over Easter, so I went on Google to search ‘Easter festivals Victoria’. A few weeks ago, I was fixing something on my motorcycle, so I went onto Google and searched ‘new clutch cable Honda CB900’. Recently our fridge died, so...
Read more
